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Welcome to Auto Choice

German Sports Specialists

Autochoice Car Sales (UK) Ltd (Autochoice) is a British automotive retailer based in Coventry, UK. Our core business includes: vehicle sales, after-market servicing and automotive specialist conferencing. Our objective is to excel at meeting customers’ automotive needs through excellent direct service and national competitiveness.

Established in 1995, we have served more than 7,000 customers in sales and maintain over 10,000 customers in our servicing database. We stock almost 80 vehicles throughout the year.

Autochoice are a finance specialist and our partners include Barclays, Close, Motonovo & Northridge. Our cars go through a Triple Inspection & Preparation Process to ensure our high standards are maintained and then backed with AA Warranty packages that you can trust. 

In November 2011, the mayor of Coventry, in a high profile event, opened our in-house MOT and servicing centre. This enables us to provide the best customer service in aftersales market in Repairs, Service, MOT, Diagnostics, Air Conditioning, Tyres, Exhaust, Bodyshop and Valeting. We have been awarded Master Garage for 2013, 2014 & 2015 in recognition of our excellent after-market facilities.

We take pride in our friendly and direct service.

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Our 1 acre dealership is located on the A45 next to Guy Salmon Jaguar, Hyundai and Audi dealerships. 

Located near: Nuneaton| Kenilworth | Leamington | Rugby | Solihull 


We have been selling cars for over 25 years and pride ourselves in the reputation we have built by looking after our customers.

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Auto Choice used car dealer in Coventry, West Midlands